The subreddit community I investigated was the College Meme subreddit (r/CollegeMemes). Personally, I was interested in learning about this online community because I enjoy engaging with humorous content and am currently a college student.
Using the mindmap, I organized my findings into a few branches stemming from the central topic. I outlined the purpose, audience, language and tone, as well as community dynamics. The purpose was fairly simple, which was to share relatable, funny, college memes to build a sense of community for college students. I assumed that the primary audience was current or former college students since having a college experience would be necessary to find the memes funny or relatable. In terms of the language and tone, generally casual and humorous discourse was used across various posts and it was the opposite of the type of discourse that would be expected in most college classes. For community dynamics, I found that users engaged with other users and their content by upvoting, commenting and creating new memes.
Having a platform to freely organize my analyses into a mind map format helped me understand the relations between each point. When I flesh out more ideas for my analysis paper, perhaps I could add more points or reorganize it. This digital tool will be extremely useful for structuring a well organized rhetorical analysis paper and I look forward to using it for other projects as well.


